We use cookies and similar technologies to help personalize content, tailor and measure ads, and provide a better experience. By clicking "Accept All", you consent to our use of cookies. You can also choose "Reject All" to decline non-essential cookies, or "Customize" to learn more about our cookie policy.
These cookies are necessary for the website to function and cannot be switched off. They are usually only set in response to actions made by you such as setting your privacy preferences, logging in or filling in forms.
These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They also enable the "Recommended For You" feature — by remembering which vehicles you have browsed, we can surface personalised recommendations without requiring you to create an account. No sensitive personal data is used.
These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites.
Last updated: June 16, 2026
This Cookie Policy explains how CarCompass ("we", "us", or "our") uses cookies and similar tracking technologies when you visit our website. It explains what these technologies are, why we use them, and your rights to control our use of them.
By clicking "Accept All" on our cookie banner you consent to all cookies
described in this policy. You may change your preferences at any time using the
Cookie Controls section below or by revisiting the cookie
banner (clear your cookie_consent cookie to see it again).
Cookies are small text files that are placed on your computer or mobile device when you visit a website. They are widely used to make websites work, to work more efficiently, and to provide information to the owners of the site. Cookies allow us to recognise you and remember useful information such as your preferences and settings.
We use cookies for the following purposes:
These cookies are strictly necessary for the website to function. They cannot be switched off.
| Cookie Name | Purpose | Duration | Type |
|---|---|---|---|
carcompass_stage_session |
Maintains your login session and stores temporary data (e.g., shopping cart, form inputs). | Session (browser close) | First-party |
XSRF-TOKEN |
Cross-Site Request Forgery protection. Ensures form submissions come from our site. | Session | First-party |
cookie_consent |
Stores your cookie consent choice (all / essential / rejected) so we don't show the banner on every page. | 365 days | First-party |
ccpa_preferences |
Stores your CCPA "Do Not Sell or Share" preferences for guests who haven't registered an account. | 365 days | First-party |
These cookies help us understand how visitors interact with CarCompass so we can improve the experience. They are only set after you accept analytics cookies on our banner.
| Cookie Name | Purpose | Duration | Type |
|---|---|---|---|
analytics_cookies |
Records that you have consented specifically to analytics cookies. | 365 days | First-party |
device_fingerprint |
A privacy-preserving anonymous identifier derived from non-personal hardware and browser attributes (screen size, timezone, language). Used to power the "Recommended For You" section — matching vehicles to your browsing history without requiring you to create an account. We do not link this to your real identity. No sensitive personal data is used to generate it. | 365 days | First-party |
_ga |
Google Analytics — distinguishes unique users. | 2 years | Third-party (Google) |
_ga_* |
Google Analytics 4 — stores session state. | 2 years | Third-party (Google) |
_gid |
Google Analytics — identifies a user session. | 24 hours | Third-party (Google) |
Google Analytics is configured in Consent Mode v2. Analytics cookies are only activated after your explicit consent. Before consent is given, data is collected in an aggregated, cookieless, non-identifiable manner only.
These cookies may be used by CarCompass and our advertising partners to build a profile of your interests and show you relevant advertisements. They are only set after you accept marketing cookies on our banner.
| Cookie / Technology | Purpose | Duration | Provider |
|---|---|---|---|
marketing_cookies |
Records that you have consented specifically to marketing cookies. | 365 days | First-party |
| Google AdSense cookies | Used to serve personalised advertisements on CarCompass based on your previous visits and interests. | Up to 13 months | Third-party (Google) |
| Google Tag Manager | Manages deployment of analytics and marketing tags without editing site code directly. | Session / varies per tag | Third-party (Google) |
| ShareThis | Social media sharing buttons. ShareThis may set cookies to track sharing activity and cross-site behaviour. | Up to 13 months | Third-party (ShareThis) |
| Facebook Login cookies | If you choose to log in via Facebook, Facebook may set cookies to authenticate you and for advertising purposes. | Up to 90 days | Third-party (Meta) |
CarCompass offers two personalisation features powered by cookies and your interaction history:
device_fingerprint identifier. We then track which vehicles
you view, search, and compare. This history is analysed to surface vehicle recommendations
that match your apparent preferences (brand, body type, price range, fuel type, and year).
No personal data (name, email, etc.) is used for this — it is entirely anonymous.
If you do not consent to analytics cookies, neither of these features is active. Vehicle listings will still appear — they just will not be personalised.
Use the buttons below to accept or decline non-essential cookies at any time.
You can also control cookies through your browser settings. Note: blocking all cookies may break login functionality.
California residents may opt out of the sale or sharing of personal information.
Do Not Sell or Share My Personal InformationIf you are located in the European Economic Area (EEA) or the UK, you have the right to:
Registered users can exercise most of these rights via Account › Data Management. Guest users may submit requests by contacting us.
We may update this Cookie Policy from time to time to reflect changes in technology, regulation, or our business practices. We will post the updated policy on this page with a revised "Last updated" date. We encourage you to review this page periodically.
If you have any questions about our use of cookies or this policy, please contact us at:
https://stage.carcompass.com/contact-us
Thank you for your valuable feedback!